Kellogg´s Promotion

Posted on May 20, 2011

Using the slogan "What about you? How do you have your fibre?", Kellogg´s aim was to inform its consumers of the different ways in which All Bran can be eaten.

The campaign was run with the cooperation of Grupo A hostesses wearing an original uniform next to a spectacular trolley-stand. The hostesses gave away samples of different All Bran consumption propositions along with other Kellogg´s cereals: with milk, yoghurt and juice, which received an excellent response from potential customers and consumers.

These promotion actions took place at approximately 60 points of sale throughout the months of February, March and April.