Mystery Shopping

We use this simulation technique to help to detect and value certain variables that are generated at the point of purchase or during the course of client interaction, which are difficult to assess via other tactics.

The results are analysed and structured objectively in order to improve the service offered and to optimize brand communication.

The strategy is adapted to different needs through the following figures:

  • Mystery shopper
  • Mystery Client
  • Mystery Guest
Grupo A boasts skilled personnel to perform this technique which requires training and specific conditions.