POS Audit
By means of this management tool, Grupo A assists clients in maximizing their advertising and corporate image investment at client points of contact.
Outdoor Audit: An analysis of the brand image as perceived from outdoors (day/night): facades, signs, pennants, hoardings, ATMs, POS, etc.
Indoor Audit: An analysis of the negotiated indoor image vis-à-vis that perceived by the client.
- General condition of the space arrangement in relation to the product.
- Shelf audit, store check, racing, POSA, etc.
